Maggiano's - Tysons, 2001 International Dr, McLean, VA 22102
Wednesday, November 4, 2015 from 11:30 AM to 1:30 PM (EDT)
Lunch & Learn featuring Deborah Ginsburg
Founder and CEO, Strategia Design
Harrison Ford once famously said in the movie Working Girl, “The players may have changed, but the game remains the same…”
Well, the same can be said for marketing. The game is the same – connect, attract, engage, keep clients and build brand equity. But the players or tools have changed over the years. Whereas we used to rely strictly on traditional forms of marketing and word of mouth referrals, today we must balance and navigate the new Omni-Channel world of digital, social and traditional marketing.
In our session, we will explain Omni-Channel marketing, talk about how to best use it to your advantage, and discuss the path to engagement.
About Deborah Ginsburg
Deborah is the Founder and CEO of Strategia Design, a brand consultancy and package design firm serving retailers, manufacturers and entrepreneurs in the retail and service business. Deborah believes that successful design starts with a strong business plan. She combines her MBA with creative and strategic thinking to deliver brands that communicate, engage, and connect with target consumers now and in the future. As Director of Strategic Design for H.E.B. and Ahold, she aligns retail knowledge with high impact, clear and relevant design.
Deborah and the Strategia Team have worked with retailers like Wegmans, Weis Markets, Smart & Final and Best Buy as well as helped many manufacturers and entrepreneurs launch their businesses and take it to the next level. Her direct and honest approach has allowed her to build long term trusting relationships with clients and colleagues over her 20+ year career.