Today NAWBO is proud to join with Web.com to release our second annual Women Owned Businesses Report.
You can read the full report here - http://graphics.web.com/2014StateofWomen.pdf
And view the infographic here - http://graphics.web.com/2014StateInfographic.jpg
The survey was completed by more than 600 NAWBO members. Thank you for your feedback which revealed the following:
Nearly nine out of 10 women business owners (87 percent) are optimistic about their business’ economic outlook this year, a 12 percent increase over 2013.
While the state of the economy is the top concern for most (90 percent) WBOs, the majority (89 percent) are also optimistic about their overall business performance in 2014.
When asked about their biggest near-term concerns over the next six months, the top issue – cited by 90 percent of WBOs – was gaining new customers, and 81 percent are concerned about keeping their existing customers. To address these challenges, WBOs are emphasizing investments in customer service (69 percent) and marketing (62 percent) over enhancing their products (48 percent) or hiring (26 percent).
Read more: NAWBO's 2014 State of Women-Owned Businesses Report Released